An Invitation-Only Event Featuring Compelling New Ideas in Marketing
BKV is hosting the Fast-Track Summit on May 10th at the new Porsche Experience Center in Atlanta, Georgia. The event will feature a variety of distinguished speakers and thought leaders (details coming soon). It will be a rare chance for a select group of 100 senior marketing executives to share experiences and challenges in an intimate, private environment.
You can expect a fascinating and pragmatic dialogue about how top-tier marketers deliver performance and maximize ROI in an increasingly fragmented media landscape.
And yes, you’ll get to go out on the track in a Porsche.
A professional driver will take everyone who is interested out for a couple of laps on the Porsche Experience Center’s highly technical track where you’ll experience the thrill of high-speed performance. If you’re not quite ready for the real thing, take a spin in one of the amazing driving simulators. Either way, you’re in for a treat.
Best of all, BKV’s Fast-Track Summit 2017 is Free!
We’re pleased to offer this complimentary event to our clients. Tuesday, May 9th will be a travel day for out-of-towners. It will also be a time to meet with your BKV account team at our office, if you like. On Wednesday, May 10th, the Summit’s program will start early and conclude by 3:30pm to make it easy for those who traveled to catch their flights. It’s an easy drive, as the Porsche complex is literally adjacent to the Atlanta airport, right off I85.
We hope you’ll join us for this exclusive event.
Out of town travelers will find the Porsche complex literally right next to Hartsfield-Jackson Atlanta airport. We recommend flying in on Tuesday, May 9th and flying out late afternoon on May 10th. We’ve reserved a block of rooms at The Westin Atlanta Airport Hotel. To make reservations, call 888-627-7211 and ask for the BKV rate. In-town attendees can take I75 to One Porsche Drive, Atlanta, GA 30354.
Keynote
Gayle Meyers
CMO, Luma Partners, LLC
Having recently led the Snapchat IPO and many other high profile deals, Gayle has a unique perspective on the formation of tech stacks and partnerships in our industry. Gayle brings a fascinating POV on how the marketplace will demand and deliver marketing tech in 2017 and beyond. LUMAscapes are one her team's creations. It's almost a certainty that you've seen one of those "logo-fest" visuals in a presentation recently!
Speakers
Carolina Beltran
Strategic Account Executive
Microsoft
Christa DePoe
VP of Direct to Consumer
SPANX
Jana Ferguson
EVP, Director of Client Services
BKV
Scott Johnson
SVP, Executive Creative Director
BKV
Gayle Meyers
Chief Marketing Officer
LUMA Partners LLC
David Randolph
SVP, Chief Strategy Officer
BKV
Tim Reis
Director, Performance Agencies
Google
Bree Roe
SVP, Executive Media Director
BKV
William Sears
Leader of Enterprise Strategy
Rocket Fuel
Jamie Turner
CEO
SIXTY
Maribett Varner
President
BKV
Agenda
Wednesday, May 10th
|
8:30am Registration |
Continental breakfast and networking |
|
9:00am Maribett Varner, President of BKV |
Welcome, opening remarks |
|
9:15am Keynote Gayle Meyers, CMO of Luma Partners Investment Bank |
Stories of digital disruption and M&A from the investment bank of Google and Snapchat |
|
10:00am Tim Reis, Performance Director at Google |
Reducing friction in mobile to drive performance, including natural language and voice search |
|
10:30am Jamie Turner, CEO of SIXTY |
Why does the brain convince us to buy things? And how does that impact marketing? |
|
11:00am Time to network, or check in with the office |
Morning Refreshment Break |
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11:15am William Sears, Leader of Enterprise Strategy at Rocket Fuel |
Media and message matter in programmatic display. How do top marketers use A.I. and cutting edge tools to drive results? |
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11:45am Scott Johnson, ECD of BKV |
Creative with A.I. is coming. But can it pass the Turing Test? |
|
12:15pm Lunch and Porsche Racing |
Choose your own adventure: racetrack, museum, simulators and lunch on the patio |
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1:30pm Afternoon Kickoff |
Test your knowledge with trivia for a special prize that a digital marketer will appreciate |
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1:45pm Christa DePoe, VP of Direct to Consumer at SPANX |
Customer experience is vital to an iconic brand like SPANX. Learn more about how it's done. |
|
2:15pm Carolina Beltran, Aftab Virani, Microsoft |
The future of search is predictive, voice-activated and natural language. Are you ready? |
|
2:45pm David Randolph, BKV Chief Strategy Officer |
Recap the day’s best “nuggets” and parting words of thanks |
|
3:15pm |
Conclude. (Airport transport provided.) |
Brands
